Hype Motorsports and Niece Motorsports Form Sales and Marketing Partnership

MOORESVILLE, N.C. (Feb. 23, 2021) – Niece Motorsports and Hype Motorsports are proud to announce the formation of a sales and marketing partnership for the 2021 racing season and beyond.

As such, Hype Motorsports Marketing firm will join forces with Niece Motorsports’ established marketing team to create custom, brand-focused content, public relations, and digital assets to continue the growth of the Niece Motorsports brand on the race track and in the marketplace.

“I’m excited to begin this partnership between Niece and Hype,” said Allick Jorgensen, Director of Sales and Marketing of Hype Motorsports. “We have a team dedicated to providing Niece the best brand representation possible as they compete for the 2021 NASCAR Camping World Truck Series Championship.”

Based in Clermont, Florida, Hype Motorsports aims to help drivers, teams, and businesses in the motorsports industry, create, their own unique brands through tried-and-true brand development techniques and new-age marketing.

“We are excited to team up with Hype Motorsports to continue to advance our program on and off the track,” said Niece Motorsports General Manager Cody Efaw.  “They’ve had a lot of success bringing new brands on board with their current clients and look forward to that success continuing as they branch into the Truck Series.”

About Niece Motorsports: 

Niece Motorsports is owned by United States Marine Corps Veteran Al Niece.  In 2021, Niece Motorsports enters its sixth season in the NASCAR Camping World Truck Series.  Niece also owns Niece Equipment, which has for over 40 years provided clients with reliable products at competitive prices.  Niece Equipment’s reputation is built on service, integrity and dependability. The company provides water and fuel/lube trucks that are engineered with quality and durability in mind for the construction and mining industry.  Follow the team on Facebook and Instagram @NieceMotorsports as well as Twitter @NieceMotorsport.

Media Inquiries: media@niecemotorsports.com          www.niecemotorsports.com

Rackley Joins Hype Motorsports for ’21

February 10th, 2021 – Ryan Rackley has signed on with Hype Motorsprots, Short Track Racing’s fastest growing Marketing Team. Hype will handle all aspects of Ryan’s brand development for the 2021 season.

“I’m looking forward to working with Allick & everyone at Hype Motorsports,” said Ryan Rackley. “We’ll be kicking off our 2021 season at the inaugural North Carolina Speedweeks at Fayetteville Motor Speedway coming up the end of February in the UMP dirt modified. Also, we’ll run Late Model Stock races later this spring/summer. I’m looking forward to running on both dirt & asphalt this year. Hype will play a huge role in my brand development moving forward.”

In the coming weeks Rackley’s fans can expect to see everything from new social media content, to at track activation, new partnerships with growing brands, and everything in-between as Hype works to create a better connection between driver, brands, and fans.

“We’re excited to bring Ryan aboard,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing.”Ryan is a great young talent who routinely proves himself both on the Asphalt and on Dirt, week in and week out. We like that a lot about him.”

“Whether on the track, or in the classroom, Ryan is always studying and trying to improve himself,” Jorgensen continued. “He’s going to make a great ambassador for our sport.”

Stay tuned to Ryan Rackly Racing on Facebook for more announcements to come.

– Hype Motorsports Press Release

Colt Hensley Joins Hype Motorsports

February 5th, 2021 – Colt Hensley, driver of the No.77 AMS Roofing – Life For Kids Pro Late Model for Jett Motorsports, has signed with Hype Motorsports Marketing Agency for the 2021 racing season, kicking off with the 55th Annual World Series of Asphalt Stock Car Racing Presented by Hype Motorsports.

17 year old Colt, is new to the Late Model scene after graduating from the Florida Pro Truck Challenge Series, and looks to make a name for himself in the 2021 running of the World Series at New Smyrna.

“We at Hype Motorsports are thrilled to have Colt join our organization,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “He’s a great young driver who’s shown a lot of promise as he’s developed and matured behind the wheel. As a true southern gentleman, he already shows that he has what it takes to represent his sponsors well on and off the racetrack. We’re looking forward to working with him and his family to develop his brand and show the racing world what he’s capable of.”

Fans can look forward to seeing more engagement on Colt’s social media networks, at track activation, and a new web store where they can purchase the latest gear that Colt will be sporting at the racetrack each week. While partners will notice an increase in brand recognition, partnership development, and representation on and away from the racetrack.

If your brand is looking for the right partner, now is the right time to take a look at Colt. If you’re interested in partnering with Colt, please reach out to Hype Motorsports in the form below. With many partnership packages available, Hype Motorsports will tailor make the right experience for your brand.

– Hype Motorsports Press Release

Swanson Gets Hype’d For The World Series

February 3, 2021 – Kody Swanson, is kicking off the 55th Annual World Series of Asphalt in a big way, by signing with Hype Motorsports to showcase his jump to full-fendered Stock Cars. The Five-Time USAC Silver Crown Champion will be competing in eight nights of racing with Team Platinum February 4th through the 13th at New Smyrna Speedway, and Hype Motorsports marketing team will ride with him for every lap of action.

“We’re thrilled to be working with Kody as he climbs aboard the Team Platinum Pro and Super Late Models at the World Series of Asphalt presented by Hype,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “Kody has proven he’s an ace in an open-wheel ride, now he has nine nights to show the racing world he can make the leap to full-fendered stock cars. There’s a lot of pressure there, but Kody seems to thrive in those kinds of situations.”

Hype Motorsports cameras will follow Kody through the pits and behind the wheel for every night of action at New Smyrna Speedway, documenting each time he gets behind the wheel and sharing it with fans over his social media channels.

“I am really excited for the opportunity to learn, and race with Team Platinum at New Smyrna,” said Swanson. “I have been fortunate to have a great career in open-wheel cars, but I’ve been working hard to make the leap into new types of racing.  I certainly haven’t made it this far it alone, and I’m thankful for the people that God has put in my life, who have believed in me, and are helping to continue on this journey together.  I’ve always been focused on the racing itself & doing my job for the crew, but something I want to improve with, is doing the best job I can for the entire team, including the sponsors and people who support us, and applying the marketing & opportunities available within our sport.  I’m looking forward to working with the Hype Motorsports team, and utilizing their talents & experience to make a measurable difference for our Team Platinum partners like Fatheadz Eyewear, Brands Truck Insurance, Radio Hospital, Rosewood Machine & Tool, and everyone who is supporting our program.  I know this is going to be a tough week, but I’m thankful for the effort of our partners and the members of Team Platinum to give me a chance to learn and improve over the course of Speedweeks.  It is a great opportunity to gain a lot of experience in a short amount of time, and I’m ready to get started.”

Follow Hype Motorsports and Kody Swanson on major Social Media platforms to see all the action.

Hype Motorsports Press Release

Photo Credit: Jim Fisher Photo

About Hype Motorsports:

Based out of Clermont, Florida, Hype Motorsports is Partnership Marketing, Content Creation, Brand Management, and Merchandising. We are the one stop shop for developing motorsports athletes to tune their craft and deliver what it takes in the boardroom in order to be successful on the racetrack. #GetHyped Hype-Motorsports.com

About Kody Swanson:

Kingsburg, California’s own Kody Swanson is a Five-Time USAC Silver Crown Champion with than 30 Career wins and 31 poles to his name. With three Payless Little 500 trophies on the shelf and a 2020 Freedom 90 victory to his credit, Swanson is a threat to win anytime he hits the racetrack. Learn more about Kody at kodyswansonracing.com.

Hype Motorsports Presents The 55th Annual World Series of Asphalt Stock Car Racing

January 26, 2021 – New Smyrna Speedway and Hype Motorsports have teamed up for the 55th Annual World Series of Asphalt. The World Series of Asphalt is New Smyrna Speedway’s marquee event and attracts fans globally. Hype Motorsports will be the presenting sponsor for all 9 nights of racing action and will continue their sponsorship throughout the 2021 racing season.

“New Smyrna Speedway is proud to have Hype Motorsports on board for the World Series of Asphalt and beyond,” said New Smyrna Speedway track manager Rusty Marcus. “We feel that Hype is the perfect fit in advancing drivers and teams. New Smyrna Speedway has attracted a lot of the top drivers in NASCAR and other major sanctioning bodies throughout the years. This partnership will give our drivers a great way to advance their racing careers with a local “Home-type” company to fuel their racing career.”

“Hype Motorsports is proud to be a part of the 2021 World Series of Asphalt Stock Car Racing”, said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “We at Hype Motorsports are all about building brands and making names; and the names that have come out of New Smyrna over the years are synonymous with success in our industry.”

Fans, racers, and teams alike are invited to check out the Hype Motorsports activation in the infield over the course of the nine nights of racing for giveaways, marketing consultations, and more.

“When we do something, we do it big,” Jorgensen continued. “The drivers and teams at New Smyrna can expect an immersive infield presence from us as we unveil our new touring office, driver lounge, and partnership activation center. As such, Hype Motorsports clients will receive an upfront and personalized marketing experience of the likes no one in short track racing has seen before.”

Learn more about Hype Motorsports on their website www.Hype-Motorsports.com

Jett Noland Joins Hype Motorsports

September 3, 2020 – Jett Noland has signed on with Hype Motorsprots to become the agency’s first client. Hype will handle all aspects of Jett’s brand development as he moves up the ladder to the top tiers of American Motorsports.

“I’m really excited to officially announce our partnership with Hype Motorsports,” said Noland. “We’ve been working together for the last month dialing in my brand and really focusing in on what will move the needle for my sponsors. They’ve built me a new website, overhauled my social media, started developing a new web store, and brought in new partners that we can grow with. I can’t say enough about these guys and their dedication to detail.”

Over the next few months Noland’s fans can expect to see everything from new commercial content, to at track activation, new partnerships with growing brands, and everything in-between as Hype works to create a better connection between driver, brands, and fans.

“We’re thrilled to start this journey with Jett”, said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “He’s an up and coming racer who’s in the middle of a break out year as he lead’s the Trans Am TA-2 Rookie of the Year points and enters September with five Pro Late Model Victories to his name. If you’re looking for a talent behind the wheel, you’ve got one in Jett.”

Be on the lookout for plenty of announcements coming soon on Jett Noland’s social media channels Facebook, Instagram, and Twitter.

– Hype Motorsports Press Release

Want to partner with Jett? Email us today simply by filling out the form below.

Welcome to Hype Motorsports

September 3, 2020 – Welcome to Hype Motorsports. From partnership marketing, to content creation, brand development, and everything in between, Hype Motorsports is a marketing agency created with one thing in mind, taking your brand to the next level.

While a Motorsport focused Marketing Agency isn’t new by any means, Hype Motorsports is designed to outperform the rest. From public relations training, to social media management, boardroom interviews and more, Hype considers every detail in building a driver’s brand off the racetrack so that they can do better on the racetrack.

“We’ve really seen a need to develop a marketing agency that caters to the the developing racer,” said Hype Motorsports Owner Greg Noland. “A lot of agencies in racing either focus too narrowly on one aspect of marketing or they only focus on the top echelon of Motorsports. We think that every driver that joins the Hype Motorsports team deserves individual focus to detail in all aspects of their career, so that they may be a better spokesperson for the companies they represent on the racetrack.”

In a series of announcements over the next several weeks, Hype Motorsports will unveil new partnerships that have been formed with one thing in mind, moving the industry forward. Hype Motorsports will become the gold standard for which drivers and sponsors represent themselves at the racetrack. From at track activation, to merchandising, commercials and more, Hype Motorsports does it all.

Based out of Clermont, Florida, Hype Motorsports is your one stop shop for motorsportscentric brand development. #GetHyped

“After seven years in the racing industry, I’ve seen my fair share of racetracks across America, said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “I’ve learned a lot about what moves the needle for sponsors and drive’s partners to this sport. People want to partner with athletes that connect and engage with them on and off the racetrack. We’re going to assist these drivers, teams, and partners in making that connection with fans, brands, and series alike. I truly believe that Hype Motorsports can help be a catalyst for change in American Motorsports.”

We at Hype Motorsports encourage you to join us, as we set out on this quest to to build a better brand and re-engage the ever-growing Motorsports fan-base, or as we like to say #GetHyped.

If you’re interested in partnering with Hype Motorsports and take your brand to the next level, please fill out the form below and we’ll be happy to get back to you in a timely manor.

Brooke Storer Joins Hype Motorsports

September 7, 2020 – Brooke Storer is the latest driver to join the Hype Motorsports stable. The 2019 NASCAR Drive for Diversity driver, comes into the 2020 season with eight track championships, and more than 140 victories to her name. Storer has partnered with Hype Motorsports to further develop her brand and create new partnerships on and off the track.

Fans can look forward to seeing more engagement on social media networks, at track activation, and a new web store where they can purchase the latest gear that Brooke will be sporting at the racetrack each week. While partners will notice an increase in brand recognition, partnership development, and representation on and away from the racetrack.

If your brand is looking for the right partner, now is the right time to take a look at Brooke. With more than 21,000 followers on Facebook, 10,000 followers on Instagram, and 1,300 followers on Twitter, she has established herself as a fan favorite, and her brand is ever growing.

Brooke joins Hype Motorsports already a brand ambassador for national companies like PFC Brakes, Eibach Springs, Shady Rays, and Forward Bite, and brings expertly curated public relations and marketing training to your brand space.

If you’re interested in partnering with Brooke, please reach out to Hype Motorsports in the form below. With many partnership packages available, Hype Motorsports will tailor make the right experience for your brand.