MOORESVILLE, N.C. (Feb. 23, 2021) – Niece Motorsports and Hype Motorsports are proud to announce the formation of a sales and marketing partnership for the 2021 racing season and beyond.

As such, Hype Motorsports Marketing firm will join forces with Niece Motorsports’ established marketing team to create custom, brand-focused content, public relations, and digital assets to continue the growth of the Niece Motorsports brand on the race track and in the marketplace.

“I’m excited to begin this partnership between Niece and Hype,” said Allick Jorgensen, Director of Sales and Marketing of Hype Motorsports. “We have a team dedicated to providing Niece the best brand representation possible as they compete for the 2021 NASCAR Camping World Truck Series Championship.”

Based in Clermont, Florida, Hype Motorsports aims to help drivers, teams, and businesses in the motorsports industry, create, their own unique brands through tried-and-true brand development techniques and new-age marketing.

“We are excited to team up with Hype Motorsports to continue to advance our program on and off the track,” said Niece Motorsports General Manager Cody Efaw.  “They’ve had a lot of success bringing new brands on board with their current clients and look forward to that success continuing as they branch into the Truck Series.”

About Niece Motorsports: 

Niece Motorsports is owned by United States Marine Corps Veteran Al Niece.  In 2021, Niece Motorsports enters its sixth season in the NASCAR Camping World Truck Series.  Niece also owns Niece Equipment, which has for over 40 years provided clients with reliable products at competitive prices.  Niece Equipment’s reputation is built on service, integrity and dependability. The company provides water and fuel/lube trucks that are engineered with quality and durability in mind for the construction and mining industry.  Follow the team on Facebook and Instagram @NieceMotorsports as well as Twitter @NieceMotorsport.

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