MOORESVILLE, N.C. (Feb. 23, 2021) – Niece Motorsports and Hype Motorsports are proud to announce the formation of a sales and marketing partnership for the 2021 racing season and beyond.

As such, Hype Motorsports Marketing firm will join forces with Niece Motorsports’ established marketing team to create custom, brand-focused content, public relations, and digital assets to continue the growth of the Niece Motorsports brand on the race track and in the marketplace.

“I’m excited to begin this partnership between Niece and Hype,” said Allick Jorgensen, Director of Sales and Marketing of Hype Motorsports. “We have a team dedicated to providing Niece the best brand representation possible as they compete for the 2021 NASCAR Camping World Truck Series Championship.”

Based in Clermont, Florida, Hype Motorsports aims to help drivers, teams, and businesses in the motorsports industry, create, their own unique brands through tried-and-true brand development techniques and new-age marketing.

“We are excited to team up with Hype Motorsports to continue to advance our program on and off the track,” said Niece Motorsports General Manager Cody Efaw.  “They’ve had a lot of success bringing new brands on board with their current clients and look forward to that success continuing as they branch into the Truck Series.”

About Niece Motorsports: 

Niece Motorsports is owned by United States Marine Corps Veteran Al Niece.  In 2021, Niece Motorsports enters its sixth season in the NASCAR Camping World Truck Series.  Niece also owns Niece Equipment, which has for over 40 years provided clients with reliable products at competitive prices.  Niece Equipment’s reputation is built on service, integrity and dependability. The company provides water and fuel/lube trucks that are engineered with quality and durability in mind for the construction and mining industry.  Follow the team on Facebook and Instagram @NieceMotorsports as well as Twitter @NieceMotorsport.

Media Inquiries: media@niecemotorsports.com          www.niecemotorsports.com

February 10th, 2021 – Ryan Rackley has signed on with Hype Motorsprots, Short Track Racing’s fastest growing Marketing Team. Hype will handle all aspects of Ryan’s brand development for the 2021 season.

“I’m looking forward to working with Allick & everyone at Hype Motorsports,” said Ryan Rackley. “We’ll be kicking off our 2021 season at the inaugural North Carolina Speedweeks at Fayetteville Motor Speedway coming up the end of February in the UMP dirt modified. Also, we’ll run Late Model Stock races later this spring/summer. I’m looking forward to running on both dirt & asphalt this year. Hype will play a huge role in my brand development moving forward.”

In the coming weeks Rackley’s fans can expect to see everything from new social media content, to at track activation, new partnerships with growing brands, and everything in-between as Hype works to create a better connection between driver, brands, and fans.

“We’re excited to bring Ryan aboard,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing.”Ryan is a great young talent who routinely proves himself both on the Asphalt and on Dirt, week in and week out. We like that a lot about him.”

“Whether on the track, or in the classroom, Ryan is always studying and trying to improve himself,” Jorgensen continued. “He’s going to make a great ambassador for our sport.”

Stay tuned to Ryan Rackly Racing on Facebook for more announcements to come.

– Hype Motorsports Press Release

February 5th, 2021 – Colt Hensley, driver of the No.77 AMS Roofing – Life For Kids Pro Late Model for Jett Motorsports, has signed with Hype Motorsports Marketing Agency for the 2021 racing season, kicking off with the 55th Annual World Series of Asphalt Stock Car Racing Presented by Hype Motorsports.

17 year old Colt, is new to the Late Model scene after graduating from the Florida Pro Truck Challenge Series, and looks to make a name for himself in the 2021 running of the World Series at New Smyrna.

“We at Hype Motorsports are thrilled to have Colt join our organization,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “He’s a great young driver who’s shown a lot of promise as he’s developed and matured behind the wheel. As a true southern gentleman, he already shows that he has what it takes to represent his sponsors well on and off the racetrack. We’re looking forward to working with him and his family to develop his brand and show the racing world what he’s capable of.”

Fans can look forward to seeing more engagement on Colt’s social media networks, at track activation, and a new web store where they can purchase the latest gear that Colt will be sporting at the racetrack each week. While partners will notice an increase in brand recognition, partnership development, and representation on and away from the racetrack.

If your brand is looking for the right partner, now is the right time to take a look at Colt. If you’re interested in partnering with Colt, please reach out to Hype Motorsports in the form below. With many partnership packages available, Hype Motorsports will tailor make the right experience for your brand.

– Hype Motorsports Press Release

September 3, 2020 – Jett Noland has signed on with Hype Motorsprots to become the agency’s first client. Hype will handle all aspects of Jett’s brand development as he moves up the ladder to the top tiers of American Motorsports.

“I’m really excited to officially announce our partnership with Hype Motorsports,” said Noland. “We’ve been working together for the last month dialing in my brand and really focusing in on what will move the needle for my sponsors. They’ve built me a new website, overhauled my social media, started developing a new web store, and brought in new partners that we can grow with. I can’t say enough about these guys and their dedication to detail.”

Over the next few months Noland’s fans can expect to see everything from new commercial content, to at track activation, new partnerships with growing brands, and everything in-between as Hype works to create a better connection between driver, brands, and fans.

“We’re thrilled to start this journey with Jett”, said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “He’s an up and coming racer who’s in the middle of a break out year as he lead’s the Trans Am TA-2 Rookie of the Year points and enters September with five Pro Late Model Victories to his name. If you’re looking for a talent behind the wheel, you’ve got one in Jett.”

Be on the lookout for plenty of announcements coming soon on Jett Noland’s social media channels Facebook, Instagram, and Twitter.

– Hype Motorsports Press Release

Want to partner with Jett? Email us today simply by filling out the form below.

September 7, 2020 – Brooke Storer is the latest driver to join the Hype Motorsports stable. The 2019 NASCAR Drive for Diversity driver, comes into the 2020 season with eight track championships, and more than 140 victories to her name. Storer has partnered with Hype Motorsports to further develop her brand and create new partnerships on and off the track.

Fans can look forward to seeing more engagement on social media networks, at track activation, and a new web store where they can purchase the latest gear that Brooke will be sporting at the racetrack each week. While partners will notice an increase in brand recognition, partnership development, and representation on and away from the racetrack.

If your brand is looking for the right partner, now is the right time to take a look at Brooke. With more than 21,000 followers on Facebook, 10,000 followers on Instagram, and 1,300 followers on Twitter, she has established herself as a fan favorite, and her brand is ever growing.

Brooke joins Hype Motorsports already a brand ambassador for national companies like PFC Brakes, Eibach Springs, Shady Rays, and Forward Bite, and brings expertly curated public relations and marketing training to your brand space.

If you’re interested in partnering with Brooke, please reach out to Hype Motorsports in the form below. With many partnership packages available, Hype Motorsports will tailor make the right experience for your brand.