Hype Motorsports and Niece Motorsports Form Sales and Marketing Partnership

MOORESVILLE, N.C. (Feb. 23, 2021) – Niece Motorsports and Hype Motorsports are proud to announce the formation of a sales and marketing partnership for the 2021 racing season and beyond.

As such, Hype Motorsports Marketing firm will join forces with Niece Motorsports’ established marketing team to create custom, brand-focused content, public relations, and digital assets to continue the growth of the Niece Motorsports brand on the race track and in the marketplace.

“I’m excited to begin this partnership between Niece and Hype,” said Allick Jorgensen, Director of Sales and Marketing of Hype Motorsports. “We have a team dedicated to providing Niece the best brand representation possible as they compete for the 2021 NASCAR Camping World Truck Series Championship.”

Based in Clermont, Florida, Hype Motorsports aims to help drivers, teams, and businesses in the motorsports industry, create, their own unique brands through tried-and-true brand development techniques and new-age marketing.

“We are excited to team up with Hype Motorsports to continue to advance our program on and off the track,” said Niece Motorsports General Manager Cody Efaw.  “They’ve had a lot of success bringing new brands on board with their current clients and look forward to that success continuing as they branch into the Truck Series.”

About Niece Motorsports: 

Niece Motorsports is owned by United States Marine Corps Veteran Al Niece.  In 2021, Niece Motorsports enters its sixth season in the NASCAR Camping World Truck Series.  Niece also owns Niece Equipment, which has for over 40 years provided clients with reliable products at competitive prices.  Niece Equipment’s reputation is built on service, integrity and dependability. The company provides water and fuel/lube trucks that are engineered with quality and durability in mind for the construction and mining industry.  Follow the team on Facebook and Instagram @NieceMotorsports as well as Twitter @NieceMotorsport.

Media Inquiries: media@niecemotorsports.com          www.niecemotorsports.com

Rackley Joins Hype Motorsports for ’21

February 10th, 2021 – Ryan Rackley has signed on with Hype Motorsprots, Short Track Racing’s fastest growing Marketing Team. Hype will handle all aspects of Ryan’s brand development for the 2021 season.

“I’m looking forward to working with Allick & everyone at Hype Motorsports,” said Ryan Rackley. “We’ll be kicking off our 2021 season at the inaugural North Carolina Speedweeks at Fayetteville Motor Speedway coming up the end of February in the UMP dirt modified. Also, we’ll run Late Model Stock races later this spring/summer. I’m looking forward to running on both dirt & asphalt this year. Hype will play a huge role in my brand development moving forward.”

In the coming weeks Rackley’s fans can expect to see everything from new social media content, to at track activation, new partnerships with growing brands, and everything in-between as Hype works to create a better connection between driver, brands, and fans.

“We’re excited to bring Ryan aboard,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing.”Ryan is a great young talent who routinely proves himself both on the Asphalt and on Dirt, week in and week out. We like that a lot about him.”

“Whether on the track, or in the classroom, Ryan is always studying and trying to improve himself,” Jorgensen continued. “He’s going to make a great ambassador for our sport.”

Stay tuned to Ryan Rackly Racing on Facebook for more announcements to come.

– Hype Motorsports Press Release

Colt Hensley Joins Hype Motorsports

February 5th, 2021 – Colt Hensley, driver of the No.77 AMS Roofing – Life For Kids Pro Late Model for Jett Motorsports, has signed with Hype Motorsports Marketing Agency for the 2021 racing season, kicking off with the 55th Annual World Series of Asphalt Stock Car Racing Presented by Hype Motorsports.

17 year old Colt, is new to the Late Model scene after graduating from the Florida Pro Truck Challenge Series, and looks to make a name for himself in the 2021 running of the World Series at New Smyrna.

“We at Hype Motorsports are thrilled to have Colt join our organization,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “He’s a great young driver who’s shown a lot of promise as he’s developed and matured behind the wheel. As a true southern gentleman, he already shows that he has what it takes to represent his sponsors well on and off the racetrack. We’re looking forward to working with him and his family to develop his brand and show the racing world what he’s capable of.”

Fans can look forward to seeing more engagement on Colt’s social media networks, at track activation, and a new web store where they can purchase the latest gear that Colt will be sporting at the racetrack each week. While partners will notice an increase in brand recognition, partnership development, and representation on and away from the racetrack.

If your brand is looking for the right partner, now is the right time to take a look at Colt. If you’re interested in partnering with Colt, please reach out to Hype Motorsports in the form below. With many partnership packages available, Hype Motorsports will tailor make the right experience for your brand.

– Hype Motorsports Press Release

Swanson Gets Hype’d For The World Series

February 3, 2021 – Kody Swanson, is kicking off the 55th Annual World Series of Asphalt in a big way, by signing with Hype Motorsports to showcase his jump to full-fendered Stock Cars. The Five-Time USAC Silver Crown Champion will be competing in eight nights of racing with Team Platinum February 4th through the 13th at New Smyrna Speedway, and Hype Motorsports marketing team will ride with him for every lap of action.

“We’re thrilled to be working with Kody as he climbs aboard the Team Platinum Pro and Super Late Models at the World Series of Asphalt presented by Hype,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “Kody has proven he’s an ace in an open-wheel ride, now he has nine nights to show the racing world he can make the leap to full-fendered stock cars. There’s a lot of pressure there, but Kody seems to thrive in those kinds of situations.”

Hype Motorsports cameras will follow Kody through the pits and behind the wheel for every night of action at New Smyrna Speedway, documenting each time he gets behind the wheel and sharing it with fans over his social media channels.

“I am really excited for the opportunity to learn, and race with Team Platinum at New Smyrna,” said Swanson. “I have been fortunate to have a great career in open-wheel cars, but I’ve been working hard to make the leap into new types of racing.  I certainly haven’t made it this far it alone, and I’m thankful for the people that God has put in my life, who have believed in me, and are helping to continue on this journey together.  I’ve always been focused on the racing itself & doing my job for the crew, but something I want to improve with, is doing the best job I can for the entire team, including the sponsors and people who support us, and applying the marketing & opportunities available within our sport.  I’m looking forward to working with the Hype Motorsports team, and utilizing their talents & experience to make a measurable difference for our Team Platinum partners like Fatheadz Eyewear, Brands Truck Insurance, Radio Hospital, Rosewood Machine & Tool, and everyone who is supporting our program.  I know this is going to be a tough week, but I’m thankful for the effort of our partners and the members of Team Platinum to give me a chance to learn and improve over the course of Speedweeks.  It is a great opportunity to gain a lot of experience in a short amount of time, and I’m ready to get started.”

Follow Hype Motorsports and Kody Swanson on major Social Media platforms to see all the action.

Hype Motorsports Press Release

Photo Credit: Jim Fisher Photo

About Hype Motorsports:

Based out of Clermont, Florida, Hype Motorsports is Partnership Marketing, Content Creation, Brand Management, and Merchandising. We are the one stop shop for developing motorsports athletes to tune their craft and deliver what it takes in the boardroom in order to be successful on the racetrack. #GetHyped Hype-Motorsports.com

About Kody Swanson:

Kingsburg, California’s own Kody Swanson is a Five-Time USAC Silver Crown Champion with than 30 Career wins and 31 poles to his name. With three Payless Little 500 trophies on the shelf and a 2020 Freedom 90 victory to his credit, Swanson is a threat to win anytime he hits the racetrack. Learn more about Kody at kodyswansonracing.com.