January 26, 2021 – New Smyrna Speedway and Hype Motorsports have teamed up for the 55th Annual World Series of Asphalt. The World Series of Asphalt is New Smyrna Speedway’s marquee event and attracts fans globally. Hype Motorsports will be the presenting sponsor for all 9 nights of racing action and will continue their sponsorship throughout the 2021 racing season.
“New Smyrna Speedway is proud to have Hype Motorsports on board for the World Series of Asphalt and beyond,” said New Smyrna Speedway track manager Rusty Marcus. “We feel that Hype is the perfect fit in advancing drivers and teams. New Smyrna Speedway has attracted a lot of the top drivers in NASCAR and other major sanctioning bodies throughout the years. This partnership will give our drivers a great way to advance their racing careers with a local “Home-type” company to fuel their racing career.”
“Hype Motorsports is proud to be a part of the 2021 World Series of Asphalt Stock Car Racing”, said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing. “We at Hype Motorsports are all about building brands and making names; and the names that have come out of New Smyrna over the years are synonymous with success in our industry.”
Fans, racers, and teams alike are invited to check out the Hype Motorsports activation in the infield over the course of the nine nights of racing for giveaways, marketing consultations, and more.
“When we do something, we do it big,” Jorgensen continued. “The drivers and teams at New Smyrna can expect an immersive infield presence from us as we unveil our new touring office, driver lounge, and partnership activation center. As such, Hype Motorsports clients will receive an upfront and personalized marketing experience of the likes no one in short track racing has seen before.”
Learn more about Hype Motorsports on their website www.Hype-Motorsports.com